BID Sponsored Events

Maxwell Street Days

2026 Schedule

  • Thu, July 16, 9–6pm
  • Fri, July 17, 9–6pm
  • Sat, July 18, 9–6pm
  • Sun, July 19, 10–5pm

Event Overview

Hot Deals During the Hot Days – Maxwell Street Days Summer Sidewalk Sale returns with the biggest and best shopping event of the year! 50 years of great bargains on clothing, jewelry, gifts, artwork, sporting goods, books and more, plus fabulous food from State Street and Capitol Square shops and restaurants.

“We always enjoy connecting with the community as we showcase our unique offerings at reduced prices for this outdoor annual event. It’s also a great way for us to highlight our historical downtown shopping district.” shared Amy Moore, owner of Little Luxuries.

The community is invited to enjoy deep discounts, expanded outdoor café dining experiences, live music, special activities and much more on State Street. State Street will be closed to all bike and bus traffic. This community event is hosted by the GSSBA.

About Maxwell Street Days

July 16-19, 2026

For  more than 50 years, Maxwell Street Days has provided bargains, culinary delights and music for more than 30,000 annual attendees. This annual Summer Sidewalk Sale on State Street in downtown Madison, Wis., takes place the 3rd weekend in July. Why is there a “Maxwell Street Days” on State Street? Maxwell Street in Chicago, Ill., was home to a famed outdoor market and “urban bazaar” from 1871 to 1994. In 1975, Martin’s, a Madison, Wis., clothing store and tailor shop, founded an outdoor sidewalk sale to showcase the State Street shopping district, starting Madison’s very own “Maxwell Street Days” tradition.

 

Greater State Street Business Association

Greater State Street Business Association (GSSBA) membership is open to all businesses and property owners located on State Street, the Capitol Square, and one block off in either of these two areas. Businesses must be inline, storefront businesses to be GSSBA members and to participate in Maxwell Street Days.

 

Maxwell Street Days Application

You must be a member of the Greater State Street Business Association to participate. Membership is open to all businesses and property owners located on State Street, the Capitol Square and blocks that have frontage on these areas.