Our Team Collaborative. Experienced. Embedded in Downtown.
The staff of the Madison Central Business Improvement District (BID) brings deep experience, strong community ties, and a shared passion for downtown Madison’s success.
As a small but nimble team, we work hand-in-hand with property owners, business leaders, cultural partners, and city agencies to deliver on our mission—to strengthen downtown, support our storefronts, and build community.
From event production and public safety coordination to small business advocacy and strategic planning, we’re here to make sure downtown remains a welcoming, vibrant, and economically vital place for all.
Meet the BID team
Matt Tramel
Executive Director
With over 25 years in economic development, business engagement, and communications strategy, Matt leads the BID with a focus on collaboration, innovation, and impact. He drives cross-sector partnerships and long-term planning while ensuring the BID remains responsive to its constituents and aligned with the city’s broader economic goals.
ContactTim Jenquin
Operations Director
Tim has dedicated more than 17 years to the BID, bringing unparalleled institutional knowledge and hands-on expertise in the day-to-day operations that keep our district clean, safe, and well-managed. His leadership ensures our public spaces, events, and services run with precision and care.
ContactDequadray White
Events & Program Manager
Dequadray White leads the BID's public space activations. Dequadray is UW Madison alum, with community building experience at the Children's Museum of Atlanta, the Atlanta Pride Committee and Georgia Tech University. He's also an interdisciplinary artist performing with the Madison ensemble Spectaculous.
Support Staff & Ambassadors
In addition to our full-time team, the BID is supported by a growing network of:
- Event Assistants who provide on-the-ground support for major downtown programs
- Seasonal and Volunteer Ambassadors who welcome visitors, assist with wayfinding, and offer hospitality during key times of year
Our Commitment
We are more than administrators—we are advocates, conveners, and custodians of the downtown experience. Whether you're a visitor looking for directions, a business needing support, or a partner exploring collaboration, our team is here to help.